Strategist / Analyst / Coder
I believe that marketing is both an art and a science, and that data-driven insights are the key to unlocking your business's full potential. With a deep understanding of consumer behavior and market trends, combined with technical expertise I specialise in bringing together the worlds of marketing data science, strategy, analytics, data, and code. My ultimate aim is to uncover valuable insights that will propel your strategy forward and help you achieve your business goals. You can read my Marketing Analytics Manifesto or stalk me on LinkedIn if necessary.
Why I do What I do
I am passionate about working with organisations that want to improve their marketing effectiveness and get more from their data; who wish to use its potential to describe what has happened, prescript operational activity and predict business outcomes. As a researcher, I fully absorb myself in organisational culture, business operations, and customers. As an analyst, I make sense of data, through collection, cleaning, preparation, interpretation and the building of models. As a storyteller, I communicate outcomes and insights to senior leadership in an impactful fashion.
More generally, I am interested in market research, general coding, and exploring predictive analytical models for marketing application.
How did I get here?
I have been broadly involved, across some very diverse sectors, in the collection, collation, analysis, and interpretation of information for most of my working life. From working for governmental organisations, running a highly successful business with an international clientele to the education sector, information and data have always been at the core of everything I have done.
I hold a master's degree in Data Analytics and Marketing, and a MicroMasters in both Marketing Analytics and Digital Product Management. Along the way, through both education and CPD, I have constantly kept up to date with the latest trends surrounding research, marketing, and data analytics. Standards and ethics underpin all of my pursuits; I am both a member of the Chartered Institute of Marketing and the Market Research Society.
Why Marketing Data Science?
The terms that you may be more familiar with might be 'Data Science', 'Data Analysis', and 'Market Research'. Whilst these are all very complementary disciplines with transferrable skills, there are some distinct differences. Marketing Science, which is related to marketing research, seeks to understand the needs of the customer, predict commercial outcomes and answer business-related marketing questions through scientific methods.
This has an extremely wide scope and demands an understanding of quantitative and qualitative research methods, data analytics, coding, statistics, human behaviour, economics, and sector-related business operations.
Behind the Scenes
I currently live in the South West of the United Kingdom. When not involved in marketing / data / tech, I am passionate about the outdoor life and like to spend time in the wilds and sleeping under canvas.
I am fortunate to have two wonderful children and on a day-to-day basis, I am extremely lucky to be supported by my gifted, talented and creative wife, who is my muse and inspiration for all I do.